Comprehensive Infrastructure Outline
Name, Tagline, Brand – Who are you (story, background, uniqueness)?
Platform – Where, when, and how?
Target – Whom do you serve? What problem do you solve? What result can you promise?
Offer – What do you sell? (Products, Services, Topics)
Motivation – Why are you doing this?
Statement of Offering
Bio and About
· Press Release
· One Sheet – Bio, Impact Statement, Offering, Testimonials/Experience
Action Photos, Head Shots, Sizzle Reel
· Web Site
· Social Media
Contacts and Organizations/individuals you want to work with
Government Agencies, Associations, Schools, Groups
Event Planners, Bureaus, and Referral Services – MPI, E-Speakers, Speaker Match, WSA, Thumbtack, Gig Salad
Networking – Exposure, Affiliation, Referrals
Social Media – LinkedIn (Pro Finder), Facebook, Twitter, YouTube
· Speaking – Fee, Low or No Fee, Webinars, Guest Stages
· Social Media – Post, Engage, Share
· FB – Page Posts, Group Interaction, Live Video
· Multimedia – YouTube, Instagram, Pinterest
· Content – Blogs, Video, LinkedIn, Guest Spots
· Email – Opt-in, Auto-Responder, Funnel
· Elevator Speech
· Publications (Book, Video, Audio)
· Free Session
System (Script, Sequence, Schedule)
Content (Combination of Services)
· Keynote (Target, Title, Hook, Point of View, Interaction, Multi-Length)
· Training (Target, Topics, Learning Outcomes, Interaction)
· Consulting (Strategy Sessions, Shadowing, Re-Structuring, Evaluation)
· Coaching (Goal Setting, Behavior Remediation, Strategy, Object