Defining Name, Tagline, Brand – Who are you (story, background, uniqueness)? Platform – Where, when, and how? Target – Whom do you serve? What problem do you solve? What result can you promise? Offer – What do you sell? (Products, … Continued
Doing a speaking gig once in awhile can be fun, lucrative, and beneficial to participants. But if you want your business to come 100% from your efforts, you need a structure that rivals that of the training companies’. To compete … Continued
With a 19-year corporate training background, I thought doing keynote speeches would be easy. After all, training seminars are six hours, and keynotes are often 20 minutes. I thought I could just isolate a specific teaching point, organize it tightly, … Continued
After an enjoyable airplane conversation where I revealed that I was a motivational speaker and executive coach, my seat mate told me, “We need a trainer to come in and present a series of five leadership modules over the course of … Continued
Marketing yourself requires exposure you can get through the Marketing Summit. We are putting on an optional Speaker Showcase where you can be observed by those who hire speakers. It will go from 8 a.m. to noon on Friday, January … Continued
We have just added at no extra cost the opportunity to get professional pictures at the July 2017 Marketing Summit. You will need to bring your own SD card to save the photos. You might also want a couple of … Continued
If you have done any sales training, you’ve heard that in order to buy from you, people have to Know, Like, and Trust you. In traditional marketing, this is achieved through gaining visibility, telling your story, and creating a fair … Continued
The Formula for Successful Speaking and Back-of-Room Sales by Sherry Prindle You have great content that can really help your audience; you deliver it with finesse and variety, you build in specific, written action steps. This happens all day, but … Continued