We have just added at no extra cost the opportunity to get professional pictures at the July 2017 Marketing Summit. You will need to bring your own SD card to save the photos. You might also want a couple of wardrobe changes. Do a standard headshot to use on your social media profiles, then take some live-action shots, both fun and serious. If you have a certain brand, try to dress in the uniform of that brand. Do you have clothing that matches your brand colors?
Consider all the places and contexts where you use photos, and anticipate the poses that will be helpful. I got a great price ($500) on some professional photos 5 years ago. I took 30 poses and still didn’t have what I needed to put together a web site, social site banners, speaker one-sheets, and memes. Think about exactly what you need in advance, and take advantage of this amazing bonus.